![]() ![]() The solution will be powered by Spotify’s first-party data and verified by IAS’ independent analysis solutions based on the Global Alliance for Responsible Media’s categories and guidelines.Their initial efforts will focus on third-party content within the Spotify Audience Network. In the future, the results will be used to create a first-of-its-kind brand safety and suitability tool to aid in campaign planning, management, and reporting. ![]() Spotify logo guidelines how to#To solve this challenge, Spotify and IAS are embarking on a joint effort to better understand how to responsibly and effectively validate that advertiser messages are served in their intended context for podcasts. Creating a third-party solution for this now mainstream medium is critical to maintain advertiser confidence and continued media spend. There are well-established brand safety guidelines and technology across the digital advertising ecosystem, most notably in video however, these do not yet exist in audio. As investment and innovation in podcast advertising has surged, so has the importance of ensuring suitability for advertisers. In fact, podcast ad revenue surpassed $1 Billion in 2021 and is forecasted to almost triple to more than $4 Billion in 2024. Podcast ad spend has grown rapidly over the past few years alongside an influx of listening worldwide. Global media agency UM Worldwide will be part of the learning and development process as the first holding company to test this solution, ensuring that the voice and needs of advertisers are considered from the outset. Ultimately, the firms intend to create the industry’s first third-party brand safety and suitability reporting tool to bring more transparency and confidence to podcast advertising. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio at large. NEW YORK – J– Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) today announced a new partnership to establish a third-party brand safety solution for podcast advertisers. Global Media Agency UM Worldwide will be part of the development and testing of this first-of-its kind brand safety tool Jby IAS Team Spotify and IAS Join Forces to Establish A Brand Safety Solution for Podcast Advertisers ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |